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ALFRED PREMIUM: Into the future of e-commerce

ALFRED PREMIUM, coproduced by ARTE France and NFB

Produced by ARTE France and the National Film Board of Canada (NFB), ALFRED PREMIUM is a chatbot created to confront the user to the future of e-commerce and digital economy. Available on Messenger and on web browsers as well as on Google Home and Alexa smart speakers (spring 2019). 

It’s no secret that Amazon and Airbnb are shaking up traditional commerce. While some worship at the shrine of the sharing economy, others are vandalizing Uber cars. But whether you’re for it or against it, the world has already changed. And the major players in the digital economy are the ones who are one step ahead of the rest. 

ALFRED PREMIUM is a documentary account of the future of e-commerce, told in the format of the Facebook Messenger conversation. Alfred is your new personal shopper. He’s a chatbot whose sole objective is to free you from endless cycle of buying. For better or for worse. On the Internet, wherever you are, whatever you’re doing, your wish is just a click away. Are you ready to let Alfred take control? The chatbot is taking you to the other side of the debate, straight to the heart of what happens when you make a purchase. For some people, those stuck in the sales funnel, it’s become an endless process. As transactions become more and more fluid, they have less of a beginning or an end – wish lists that continually grow, abandoned shopping carts, email reminders to return to your incomplete purchase… 

Created by Joël Ronez in collaboration with Pierre Corbinais and Emilie F. Grenier
Coproduced by ARTE France and the National Film Board of Canada (NFB)

ARTE, the European culture TV channel, commits to bringing new digital stories to its international and European audience on the ARTE in English website. ARTE’s digital offering is tailored to today’s lifestyles and consumer patterns: with its catch-up service, specially designed programs for mobile devices, virtual reality projects and cultural video games.