• Events
May 28
The Class Embassy of France - La Maison Française 4101 Reservoir Road, NW - Washington, DC
Georges Didi-Huberman Lectures at UCI Critical Theory at UCI Humanities Gateway 1030 Irvine, CA 92697-3375

Best Of France At Sxsw 2015

Many initiatives amplify the voices of French content creators, CEOs, and thinkers at SXSW

South By Southwest (SXSW), one of the biggest festivals in the US for film, music and digital technology, will gather more than 300,000 participants in Austin March 13- 22, 2015. French professionals will not be left out. They will be part of an always bigger and more visible delegation of artists, creators, musicians, start-ups, analysts and academic researchers, entrepreneurs, and media outlet … They will be present in the official programming of the festival (conferences, Pavilion Business France in Trade Show, concerts, exhibitions) as well as in the French Tech Club which will gather and showcase the best of France in SXSW. 

OFFICIAL PROGRAMFor the second consecutive year, the Cultural Services of the French Embassy in the United States, with the support of Air France, will boost the French presence at the South by Southwest Festival.

“Together with our partners, we strive to amplify the voices of French content creators, CEOs, and thinkers on issues crucial for the future of our societies” said Thomas Michelon, Deputy Cultural Counselor of the French Embassy, “and to show that the digital revolution, which lies at the heart of our contemporary world, is as significant for culture and as it is for economic growth.” 

Imagining Our Society in the Digital EraThe Cultural Services of the French Embassy, the Conseil National du Numérique (French Digital Council), and the Institut français offer three panels selected by the official program at South by Southwest.

Out of Bounds: The Rise of a-National CompaniesSunday, March 15, 2015 at 9:30amHilton Austin Downtown – Salon KHow are we to reconcile the public interests of citizens with the private interests of a-national companies in a new digital age?  What new governance policies must we reform in order to achieve these objectives—Taxation? Anti-trust regulation? Intellectual property laws? Employment policy?  This panel tackles these questions and aims to offer concrete answers.Speakers: Benoît Thieulin, President of the French Digital CouncilJacques Cremer, Director of Research CNRS, Toulouse School of Economics, members of the Institut d’Economie Industrielle (IDEI) ; Jeff Chester, Executive Director for the Center for Digital Democracy  

Makers: Technology for Development and InnovationSunday, March 15, 2015 at 11amHilton Austin Downtown – Salon KWith the new “open data” wave, digital innovators empower our society by creating open tools that increase democracy and transparency. This panel will gather entrepreneurs, civil society members, FabLab innovators, and researchers to investigate how technology can serve humanitarian development and social innovation.Speakers: Erik Hersman, Founder of Ushahidi, non-profit tech company based in Nairobi; Kat Borlongan, Co-founder and CEO of FivebyFive, managed the project Developers vs. Typhon Haiyan in the Philippines; Sename Koffi Agbodjinou, Initiator of the WoeLab project; Rand Hindi, CEO and Founder of SNIPS

The Dystopia of Digital PlutocratsSunday, March 15, 2015 at 12:30pmHilton Austin Downtown – Salon KThe rise of digital tycoons and its ensuing plutocracy is difficult to criticize as this phenomenon is clearly also associated with progress. How are we to evaluate the growing gap between the public and a new form of aristocracy driven by technology?Speakers: Gaël Musquet, CEO of Open Street Map France, develops crowd-source maps to handle the outbreak of Ebola in Guinea; Chrystia Freeland, Former Journalist, Member of the Canadian Office, author of Plutocrats: The Rise of the New Global Super-Rich and the Fall of Everyone Else; Jean-Baptiste Soufron, Former General Secretary of the French Digital Council

The Ideas Box: Digital Innovation Brings Culture to Vulnerable Populations In partnership with Libraries Without Borders (Bibliothèques Sans Frontières), the Alexander Soros Foundation and Air France, the French Embassy is delighted to support a presentation of the Ideas Box, a portable multi-media kit that boots up in just twenty minutes. It was created by the NGO Libraries Without Borders, with support from the UN Refugee Agency, and conceived by the world-famous designer Philippe Starck.The Ideas Box will provide populations at refugee camps and victims of disasters around the world with internet access, touch screen tablets, paper and digital books, and a portable cinema, with content geared at both children and adults. The Ideas Box was selected for two South by Southwest categories—educational and digital—and will be offered maximal visibility, as it will be on display at the Social Good Hub (Trinity Hall - 311 East 5th Street, Austin).

An Eclectic French Music ProgramThe emerging French music scene will be well-represented with several group concerts put together by the South by Southwest organizers, with the support of Bureau Export New York. The recent winner of the French Victoires de la Musique Award, Christine and the Queens, as well as Inspector Cluzo, Air Bag One, Hooka Hey, Stwo, Baptiste W. Hamon, Marianne Dissard, Ibeyi, Christine and the Queens, Empire Garage, Cleo. T and others will be among the performers!

The French-speaking, Belgian artist Stromae will perform at the Spotify House on Sunday, March 15 at 8:00PM and at the NPR showcase at the Stubbs on Wednesday, March 18.

And much more to come! Updated information is available on www.francerocks.com. A digital compilation of the French artists that will be performing at South by Southwest will be available there soon.

THE FRENCH TECH CLUB          March 15- 20, 2015Park of the French Legation Museum802 San Marcos Street, Austin, TX

Founded by af83 and co-programed by AF83 and Austin Angers Créative, the French Tech Club will be located on the French Legation Museum grounds, in the park surrounding one of the oldest mansions in Austin. Following areas will be dedicated to gather and show the best of France at SXSW with

  • - A STAGE, providing an area for conferences, meetings and sharing time during the day, and a festive area around film screenings and live entertainment during the evening.
  • - A SHOWROOM which will host the best of digital, music and movies, with many connected devices and digital artwork.
  • - A MEDIA ROOM with studios where de the best French media will write, shoot, record and broadcast daily.
  • - A POPUP GOURMET / gastronomic restaurant and many concession areas and bars

 15000 French and international visitors, 50 speakers, 20 concerts, 2 films, and many events of networking, pitch sessions , and panels…. are expected.

Among the panels taking place at the French tech Club: New Producers - the French touch of web creation. For the publication of the report on « New Producers, the French touch of web creation » by the Institut Français and Fablabchannel, Guillaume Duchemin, Director of the Digital Department at the Institut Français will present this report with the participation of French producers: Morgan Bouchet, Frédéric Josué, Samuel Rousselier, Greg Sierra. A great opportunity to let the American and international professionals know about the French expertise of transmedia.  

THE FRENCH TECH PAVILION BY BUSINESS FRANCEMarch 15 – 18, 2015On the Trade show (booth number 1011 – Hall 3)For the second year in a row, Business France organizes in partnership with Orange and INPI, le French Tech Pavilion in the « Trade Show »  of the SXSW festival. After the huge success of the French startups who participated in the last CES in La Vegas, the FrenchTech is back in force at the SxSW. 

Meet the 15 startups handpicked by Business France who will be attending the SxSW French Pavilion:3D RUDDER is a revolutionary feet-controlled 3D navigation and motion controller. This device offers a type of intuitive movement that is unsurpassed in the 3D world.3D SOUNDLABS debuts Neoh, the first smart 3D audio headphones. These headphones integrate spatial sound rendering, making the most immersive sound experience in history. Neoh is a true wearable home cinema.

ADWAYS has developed an incredible online platform enabling the creation of interactive videos on any devices. This solution is used to sustain digital strategy for e-commerce, e-learning, advertising, corporate communication or any rich media content.

AUGMENT is a mobile app that allows users to visualize products in augmented reality, directly integrated in the real world and at scale. AUGMENT allows sales rep to show all their products to their customers in their own environment in 3D. This app is available on iPad, iPhone and Android.

CATOPSYS technologies enrich the immersive 3D experience and virtual reality programs. This immersion is much more realistic than immersive screens and headsets as our technology adapts itself to your environment, your office, your room, your showroom etc.EDJING specializes in the development of mobile music applications since 2012. EDJING is the editor behind the world’s #1 DJ application. With over 35 million downloads across 182 countries, EDJING is ranked in the world’s top 10 best mobile app for music creation. EDJING will take the opportunity to unveil its latest innovations in mobile applications and Internet of Things at the SxSW.JELLYNOTE is the new social platform for music creation and performance. Create and share interactive music sheets, tabs and covers. JELLYNOTE is built by musicians who previously faced that problem and who wanted to share their solution with the world.

LEDGER Decentralized consensus technologies such as Bitcoin are a major breakthrough where the protection of digital identities is paramount. The LEDGER team created the best of the smartcards in the industry to protect these digital identities on hardware devices.MELUDIA is a French company that makes music education more effective, more engaging and more enjoyable through technologies based on cognitive sciences.NILAND is a music technology start-up that enables companies to reach new levels of customer engagement by enabling a deep understanding of music content and mood-aware solutions.PHONOTONIC is the new musical experience for would-be musicians who can’t play instruments, also created for seasoned players, performers and dancers looking for something fresh. It is a music-driven entertainment with connected hardware and an app that lets you create and play music in a simple and powerful way.POLLEN AM is dedicated to lead the shift from prototyping and model making to the autonomous manufacturing of high-end goods. In a nutshell, we are engineering the first 3D Printer to produce fully functional objects: multi materials, integrated surface finish and no burdensome post treatment. It has become a reality thanks to our patented disruptive technology.RACONTR is a collaborative platform for the creation and distribution of interactive projects. Entirely online, this solution allows you to implement interactive projects intuitively and without any line of code. No need for developers, this is the perfect tool for your multimedia projects!

SLASHE As digital natives, we add our creative and innovative know-how in line with the augmented generation. SLASHE offers to brands and television channels a simpler solution to enrich contents and increase viewer’s loyalty through the creation of a new intuitive and multi-devices writing for immersive scenarios.

WEEZIC aims at becoming the main interactive music practice platform. WEEZIC allows content owners (music sheet publishers, video / audio producers, teachers, composers) to integrate and synchronize their content on the web, and push it (sell it) to musicians that can use it with interactive tools on all their connected devices.

More information about French Tech at SXSW :

French Tech Club SXSWFrench Pavilion Business France (in French)Ideas BoxFrance Rocks