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Rendez-vous With French Cinema 2014 Gathers 15,000 Spectators

This year’s edition of the French film festival organized by UniFrance Films and the Film Society of Lincoln Center met with an unprecedented success.

The 19th edition of the festival, which ran from March 6 through March 16, 2014, attracted 15,000 spectators, 15% more than in the previous year, and generated $150,000 in box office returns for French films.  The event found a wide and enthusiastic coverage in the New York press as was praised by the New York Times, the New Yorker, the Wall Street Journal, Variety and the Village Voice. It resulted in more than a hundred American articles and items (print, web, radio and TV).

The 2014 slate consisted of 24 feature films making their North American or New York premieres and was marked by the presence of 20 artists, 9 sales agents, 6 producers, and one artistic agent, who all came from France for the occasion, at the initiative of UniFrance films. For the third consecutive year, with, a selection of 6 films was presented in theaters throughout forty American cities thanks to a partnership with Emerging Pictures.

The selection was structured into two main themes: the "New French New Wave," through works by emerging French talents, and the relationship to the contemporary history of French and American cinema. Both the public discussions and the Q&As after each screening around these themes were fully attented.

Organized jointly by UniFrance Films and the Cultural Services of the French Embassy in the US, the business lunch on March 7 was a fantastic opportunity for over 80 French and American professionals (producers, exporters, distributors, programmers, theater operators) to exchange and discuss the sector's practices and perspectives.

4 feature films which did not have an American distributor before the festival have now found one: Eastern Boys by Robin Campillo, Playing Dead by Jean-Paul Salomé and Suzanne by Katell Quillévéré were sold by Films Distribution to First Run Features and Tip Top by Serge Bozon was sold by Rezo Films to Kino Lorber.

It should also be noted that the opening night film, On My Way  by Emmanuelle Bercot, presented in the presence of French icon Catherine Deneuve, was released theatrically in New York on March 14. Distributed by Cohen Media Group, it garnered more than $17,000 at the box office during its opening week, being the week's 5th best average per print in the USA! The film then registered $70,000 in admissions on American soil after 10 days, making it a highly successful launch.

SOURCE: UniFrance Films

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