Mark Rupp, SpectiCast COO Talks about Building Brand Awareness for My French Film Festival

January 14, 2014 | By FRENCH CULTURE FILM

Following the success of in 2013, the leading worldwide internet-based French film festival returns this January. From January 17 to February 17, 2014, cinema lovers from all over the world will be able to access the 10 feature films and 10 short films in 13 languages that make up this year's festival program online.

On this occasion, Adeline Monzier - head of Unifrance’s New York office - asked Mark Rupp - COO and co-founder of SpectiCast - a few questions about his company’s participation in this year's edition of the festival.

Adeline Monzier: Can you give us a brief overview of SpectiCast?

Mark Rupp: We are one of the fastest growing alternative content and event cinema marketing and distribution Company in the world, providing cultural arts events, contemporary music, and specialty film programs to our exhibitor network of over 2,000 theatrical and non-theatrical venues in 47 countries on six continents.

A.M: SpectiCast developed many partnerships with illustrious companies in the cinema, television and entertainment industries around the world, like BBC, PBS, Sundance Selects, Magnolia Picutres, San Francisco Opera. Can you tell us more about these partnerships and provide some examples?

M.R: We work with some of the world’s most prestigious entertainment and arts organizations to distribute programming over our network. We are able to build these relationships because of the breadth and depth of our service offerings and the level of quality of which we serve both content providers and exhibitor partners. From content rights holders, we offer access to our entire network of exhibitor partners. We provide all technical services necessary to distribute content including encoding, mastering, duplication and distribution in all industry accepted media formats (DCP, Blu ray, etc.). In addition, for each program we are involved with, we develop a consumer website where all marketing and social media traffic is driven giving the content exposure to stakeholders well outside the rights holders’ traditional marketing. 

A.M: What can we expect from the partnership with MyFFF and uniFrance?

M.R: This is our first season with UniFrance. We expect to build brand awareness for myFFF in territories and in distribution channels not already exploited by UniFrance, and lay the groundwork for future festivals. Our first season with myFFF should educate us on exhibitor demand, requirements and interest in this amazing program and hopefully build audiences in all of the territories for which we are able to bring this films.

Click for more information on MY FRENCH FILM FESTIVAL and on SPECTICAST.

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