The American Alliance of Museums (AAM), is dedicated to nurturing excellence in museums and supporting them through advocacy and service. Each year, AAM organizes MuseumExpo, the world's largest annual conference and trade show dedicated to the issues, trends and business opportunities for the museum community, in a different part of the country. The 2015 Annual Meeting & MuseumExpo will welcome exhibitors and visitors to Atlanta, a city chosen as the perfect location for the exploration of this year’s meeting theme: “The Social Value of Museums; Inspiring Change".

France will be strongly represented thanks to the presence of GuidiGO, an innovative company with groundbreaking ideas, unique concepts and versatile technology.

GuidiGO is a French/American company based in New York (with an office in Paris), founded in 2012 by David Lerman, which started off as a storytelling platform for the next generation of guided tours on mobile devices. GuidiGO’s mission to inspire people to connect with art and culture compelled them to start collaborating with Google on its “Glass at Work” program in 2014. The idea behind the project was to enhance the experience of museum-goers thanks to new technology and offer the first-ever tour of a complete exhibition on "Glass". Through GuidiGO’s image recognition feature, contextual audio and visual content appears on "Glass",  guiding the visitor’s eye to the relevant parts of the artwork when approaching a painting. The dynamic content enriches the visitor’s discovery of the artpiece without being intrusive.

GuidiGO is the first and only "Glass" certified partner for museums and has led several pilot projects with "Glass" around the world over the past 9 months. The first one was for the Keith Haring exhibition at the de Young Museum in San Francisco (earlier this year), and the second one will be for the Velázquez exhibition at the Grand Palais in Paris, from March 25 to July 13, 2015.

GuidiGO will be showcasing its technology in the "Future of Museums" Pavilion at MuseumExpo, from April 26 to 29, 2015.

For more information about this event, please click here.


When: April 26 to 29, 2015
Where: Georgia World Congress Center - 285 Andrew Young International Blvd NW, Atlanta, GA 30303

Georgia World Congress Center 285 Andrew Young International Blvd NW, Atlanta, GA 30303

GuidiGO : Introducing a new museum-going experience at Atlanta 2015 MuseumExpo

When
04/26/2015
Where
Georgia World Congress Center
285 Andrew Young International Blvd NW, Atlanta, GA 30303
Photo credit: François Tomasi, Le Grand Palais, GuidiGO

The American Alliance of Museums (AAM), is dedicated to nurturing excellence in museums and supporting them through advocacy and service. Each year, AAM organizes MuseumExpo, the world's largest annual conference and trade show dedicated to the issues, trends and business opportunities for the museum community, in a different part of the country. The 2015 Annual Meeting & MuseumExpo will welcome exhibitors and visitors to Atlanta, a city chosen as the perfect location for the exploration of this year’s meeting theme: “The Social Value of Museums; Inspiring Change".

France will be strongly represented thanks to the presence of GuidiGO, an innovative company with groundbreaking ideas, unique concepts and versatile technology.

GuidiGO is a French/American company based in New York (with an office in Paris), founded in 2012 by David Lerman, which started off as a storytelling platform for the next generation of guided tours on mobile devices. GuidiGO’s mission to inspire people to connect with art and culture compelled them to start collaborating with Google on its “Glass at Work” program in 2014. The idea behind the project was to enhance the experience of museum-goers thanks to new technology and offer the first-ever tour of a complete exhibition on "Glass". Through GuidiGO’s image recognition feature, contextual audio and visual content appears on "Glass",  guiding the visitor’s eye to the relevant parts of the artwork when approaching a painting. The dynamic content enriches the visitor’s discovery of the artpiece without being intrusive.

GuidiGO is the first and only "Glass" certified partner for museums and has led several pilot projects with "Glass" around the world over the past 9 months. The first one was for the Keith Haring exhibition at the de Young Museum in San Francisco (earlier this year), and the second one will be for the Velázquez exhibition at the Grand Palais in Paris, from March 25 to July 13, 2015.

GuidiGO will be showcasing its technology in the "Future of Museums" Pavilion at MuseumExpo, from April 26 to 29, 2015.

For more information about this event, please click here.


When: April 26 to 29, 2015
Where: Georgia World Congress Center - 285 Andrew Young International Blvd NW, Atlanta, GA 30303

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