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The French Studio Behind the Last Coldplay Video

© "Higher Power", Coldplay.

The French 2D and 3D animation studio Mathematic produces commercial spots, special effects for television and films, 3D animated movies and video game trailers in both 2D and 3D.

Mathematic participated at our Creative Lab North-America program for French entrepreneurs in 2019 and since this time, the studio has done a long way and has producedthe new Coldplay's music video: ‘Higher Power’

“The video is a metaphor for how, right now, we all feel alienated, far removed from our world, almost like we’re on an alien planet,” director Dave Meyers said in a release. “And ultimately we find love in the streets and that euphoria shoots us off into the stratosphere of our own energy and higher power.”

It isn't the first time that Mathematic worked with Coldplay as 'Adventure of a Lifetime' directed by Mat Whitecross called upon the talent of the Parisian studio.

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