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BIIN, 2017 Creative Lab Startup, Answers 3 Questions

During the weeks leading up to the third edition of the French-American Creative Lab, we invite you to learn more about the 8 French startups selected to participate in the program. This week, let us introduce you to biin; an interactive design startup specializing in mobile applications, interactive terminals and touch tables.

biin is the team behind the Mosaïque touch table, as well as a related technology—biinlab web platform—for creating, managing and duplicating its touchscreen apps.

biinlab allows cultural and touristic institutions, as well as brands and event organizers,  who want to convey information to their public, to create great touch apps that accomplish this. This user-friendly and modular tool uses customizable models that allow users to created touch-sensitive apps in just a few clicks.

With biinlab and the Mosaïque touch table, biin offers a comprehensive and interconnected ecosystem equipped with all the tools needed to create superb touch-sensitive apps, manage all devices, and share content.

RATP app created with biinlab

Biin’s CEO Vincent Autin agreed to answer a few questions:

What is it that motivates you in your work?
It is difficult to answer in just a few words… To invent a solution, to design it, to develop it and to make it functional for users are my biggest motivation. We feel that too much of the data that is collected remains invisible and useless to the public. We think biinlab offers a solution to bring meaning to this data and make it accessible. That is in fact the purpose of our day-to-day work and what motivates my teammates and me. I am lucky to work with an amazing team. They support me every day as I face the greatest challenges. I also meet great people I would have never met in a more traditional job — for example, I met the President of France [François Hollande at that time]; that was a big thing for me!

Tell us about one of the projects you created with biinlab/mosaïque.
We have been working with the City of Montpellier for the last several weeks. And I must say that the experience has been unique and the work very rich. They use biinlab to highlight their digitized files. Every day, they harness biinlab’s technology in a brand new way and invent new uses for it. We have an exciting collaboration; they allow us to improve the platform with real users. They have become an important partner, and we have since received requests from other cultural institutions to collaborate with biin similarly. Thanks to the City of Montpellier, we are developing our first users’ community and some new biinlab features.

Which aspect(s) of the French-American Creative Lab program are you most looking forward to?
biin is a young company, with its flaws and strong points. We have to play two roles: we are both a startup and — of course — a company (with a business strategy to develop in new markets). Being a young and small company has several benefits and allows us to be flexible, creative, and responsive, but it also comes with some downsides (such as having to devote energy to investment and funding, among others things). The French-American Creative Lab provides a great opportunity to focus on our company and prove the necessity and adaptability of our technology. The Creative Lab session will be an introduction to the next steps of our development in Europe and then in North America. We can’t wait til the program begins!

biin’s CEO Vincent Autin will be in New York from November 6 - 10 and in Los Angeles from November 12 – 15, 2017. If you would like to meet with him, contact us at creative-lab@frenchculture.org.

Click here to find more information about the French-American Creative Lab.

Interactive map created with biinlab